A mental health benefitpeople actually reach for.
Counslr gives your workforce 24/7 text-based wellness support from licensed counselors—reaching employees who'd never make a call or book an appointment.
Counselors on shift right now. Never a bot.

Marcus T., LCSW · replied in 1 minAn illustrative conversation with an example counselor
Employers, unions and nonprofits already offer it
The only benefit metric that matters: did anyone use it?
Most EAPs reach 3–5% of the people they cover, so most of the benefit goes unused. Here's what our partners measured once their people could text a counselor.
All case studies →- Smile Train35.5%of employees used Counslr, 7–11x the rate of a typical EAP.Read the case study →
- FourLeaf100%of employees who had sessions had never sought mental health support before.Read the case study →
- PuzzleHR3.5xmore engagement than the average EAP, in the first 8 days alone.Read the case study →
- NOITU100%post-session satisfaction rate among NOITU members.Read the case study →
No phone tree. No appointment.
Just a text.
- 3–5x
- more use than the average EAP
- 61%
- of sessions happen outside business hours
- Under 2 min
- to a first reply, on average
- $0
- to your people. No insurance, bill or copay.

An illustrative conversation with an example counselor
What your people see when they open it.
Screens from the Counslr app. One tap starts a live text session with a licensed counselor, and the Wellness Toolkit is there in between.

Chat now, or schedule a time

A live text session with a licensed counselor
A Wellness Toolkit for between sessions
One setup, whoever you cover.
You send a list of emails. We handle the rest.
- 1We meet with your teamYour Customer Success partner plans the launch with you. You send a list of covered emails and a few key contacts.
- 2Everyone gets a welcome emailOn launch day, your people get an email with how to download the app and start.
- 3We help spread the wordWe run an info session and hand you ready-to-use promotion materials.
No billing or insurance for you to manage.
Hear it from our partners
“In today's fast-paced world, mental health support needs to be readily available. That is why we have partnered with Counslr. Their innovative, text-based counseling platform will be able to provide our membership with convenient and confidential access to mental health professionals, reflecting our commitment to modern and accessible solutions for the well-being of NOITU's membership.”
Gerard A. JonesNational President, National Organization of Industrial Trade UnionsWhat your dashboard shows
You see totals.
Never names.
- Run in alignment with HIPAA, with encrypted conversations
- Reporting is aggregated and anonymized, never who or what
- Our patented emergency system connects counselors with the nearest 911 center and the user's emergency contact in a crisis
- When someone needs more, our care coordination team helps with a warm handoff
Questions, answered.
Is this therapy?
No. Counslr is non-clinical support by text from licensed counselors. It works alongside therapy and EAPs, not instead of them. When someone needs more, their counselor helps them find the right next step.
How is it different from our EAP?
There are no office hours and no waiting for an appointment. People text when something comes up, and a licensed counselor writes back. It sits right alongside your EAP and fills the gaps it leaves.
Do employees need approval?
No. Nobody has to ask HR or a manager. They download the app, sign up with their work email and start texting.
What do we see?
Aggregated, anonymized totals, like how many sessions happened and which hours are busiest. Never who used it or what they said.
What does it cost?
Pricing is set for your whole organization, based on your group's size and needs, and your people never see a bill. Book a demo and we'll build a proposal. Book a demo












