Case study · Aptitude Development
A trusted ally in real estate development and mental healthHow Aptitude Development partners with the Counslr app to support resident well-being

100% of residents who had sessions reported that they never previously sought mental health support.
About Aptitude Development
Aptitude Development began in 2014 to develop ground up student housing throughout the United States. With 12 ground up developments, over 20,000 beds in various planning stages, $2 billion in pipeline developments, and over 600 unique investors, Aptitude Development provides a top-tier and seamless experience for students, tenants and investors alike. Through its partnership with Aptitude Development, Counslr offers residents at The Ithacan, The Marshall at Rochester, and The Pier at Coastal Carolina access to unlimited text-based mental health support.
Why Counslr?
Aptitude has a unique approach that sets them apart in the industry, which often starts with identifying markets primed for growth; but they've taken that one step further to prioritize opportunities for personal growth where it matters most: with their residents.
What happened
The results in just the first few months since launching Counslr to Aptitude properties are a testament to the convenience and accessibility of using the Counslr app.
Also
- 71%
- of sessions have taken place during off hours when counseling centers are traditionally not open.
“It's our mission to provide exceptional and meaningful benefits to those living in our communities. We are proud to offer our residents Counslr as an extremely convenient and accessible resource for mental health support and overall well-being.”